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Job Description

Sr Digital Marketing Associate

Minneapolis-St. Paul-Bloomington, Minnesota

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Schwan’s Company, a U.S. affiliate of the global lifestyle company, CJ CheilJedang Corporation, is a leading U.S. manufacturer and marketer of quality foods offered through retail-grocery and food service channels. Our many popular brands include Red Baron®, Tony’s®, Big Daddy’s®, Villa Prima™ and Freschetta® pizza; Mrs. Smith’s® and Edwards® desserts; and Pagoda® Asian-style snacks. Schwan’s is a place for people with an appetite for more.  To learn about joining a team where you can belong, contribute and thrive, visit

We are hiring a Sr Digital Marketing Associate for our Food Service business in Bloomington, MN.  In this newly created position, you will work closely with the Digital Marketing Manager to support all of Schwan’s Food Service’s digital marketing initiatives. This is a great opportunity for someone with a passion for digital and modern marketing to work on a rapidly growing B2B business. We are looking for someone who has a solid digital foundation. You will have a chance to touch all of it in this role!   


  • Provide functional and industry expertise on Foodservice Digital Sales and Marketing and direction for, digital assets and presence on distributor digital order guides, website oversight, search engine marketing.
  • Responsible for the digital communication and campaign strategy and tools including social media, online advertising, and email
  • Facilitates linkage between Salesforce Marketing and Sales capabilities and collaborates with Sales and Marketing to develop digital solutions for customer and operator needs
  • Lead cross functional team efforts including collaborating effectively with Marketing, Sales, Sales Planning, Consumer Insights, Finance and Legal among other groups.
  • Execute strategies to optimize and grow the Kitchen Circle loyalty program.
  • Loyalty program: Includes program management, messaging/promotion development, system stabilization, segmentation and targeting of Rewards base to understand and increase incremental sales from program members.
  • Oversee contractual agreements and relationships with 3rd party agencies supporting digital and integrated marketing.
  • Develop and implement digital acquisition initiatives to acquire new customers through paid media, social media, and email marketing strategies and as a member of cross functional teams building partnerships with responsibility for executing the digital integration of these partnerships
  • Manage initiatives to enhance the customer experience and path to purchase
  • Work with Web Analytics to gain consumer insight and report on campaign efforts.
  • Work closely with agencies to create and manage online campaigns
  • Work closely with product teams to update and maintain product information and messaging in all materials that are consumer-facing (ie: website, brochures, etc.)


Years of Experience: 3-5 years related experience in digital marketing

Education: Bachelor’s degree required


  • Strong results orientation driven by curiosity, passion, and personal accountability
  • Excellent communication skills including strong presentation skills
  • Proficiency in using main social media platforms (Facebook, Instagram, Youtube, Pinterest)
  • Basic design skills a plus
  • Interest in CPG food industry
  • Seeker of trends in technology, innovation, disruption, consumer connection
  • Working knowledge of Martech stacks (DXP, CDP, CRM, DAM, etc.)
  • Website analytics
  • Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies and vendors
  • Experience with SEO/SEM
  • Experience with email marketing automation
  • Competence in Digital Marketing, Loyalty Marketing, IT, Consumer segmentation and database marketing techniques, Web Tools and methods, direct and direct response sales and marketing. 
  • Competent in evaluating and leveraging primary and secondary research, syndicated data, and financial information to develop strategic and tactical recommendations
  • Confidence working through ambiguity and experience with change management

The employing subsidiaries of The Schwan’s Company are Equal Employment Opportunity employers.  All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, veteran status, national origin or other protected class.


Job Type: Exempt Business Unit: Req #: 22000206

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Brand Logos
  • Big Daddy's
  • Edwards
  • Mrs. Smith's
  • MINH
  • Red Baron
  • Freschetta
  • Pagoda
  • Tony's