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Job Description

Product Sales Manager

Minneapolis-St. Paul-Bloomington, Minnesota

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At Schwan’s Company, the opportunities are real, and the sky is the limit; this isn’t just a job, it’s a seat at the table.  Around here, every job matters, every voice counts, and every person contributes in a big way.  As part of our front lines, we look to you to execute business, build relationships, and take pride in your work because at Schwan’s, you lead the way and we value what you bring. Our passion is our food. Our secret is our people.  

Schwan’s Company, a U.S. affiliate of the global lifestyle company, CJ CheilJedang Corporation, is a leading U.S. manufacturer and marketer of quality foods offered through retail-grocery and food-service channels. Our many popular brands include Red Baron®, Tony’s®, Big Daddy’s®, Villa Prima™ and Freschetta® pizza; Mrs. Smith’s® and Edwards® desserts; and Pagoda® and Bibigo Asian-style snacks. Schwan’s is a place for people with an appetite for more.  To learn about joining a team where you can belong, contribute, and thrive, visit


The incumbent in this role is a trade and sales expert that is responsible for working with national customer teams, specific key channel customers, or brokers to drive sales and trade initiatives for the organization. This position will work closely with field sales, marketing, R&D, and operations personnel to ensure alignment with the go-to-market strategy; and will be responsible for the development of effective strategies, trade goals, segments, and customer plans to achieve annual volume and profit plan goals. This position will also work with the finance team in trade analysis and manage the overall trade budget for their respective customer or channel.


  • Participate in the development of category or customer strategies as well as the selling/marketing/promotional plans for the customer or channel. Ensure timely execution and management of strategy initiatives and the processes key elements.
  • Ensure alignment across sales and marketing teams to ensure effective sales execution. Work closely with marketing team to develop annual volume and trade spending plans for the customer’s or channel’s categories and brands.
  • Lead annual sales planning process, support develop of sales goals. Track performance on a continuous basis to ensure that sales goals are achieved within trade spending parameters and in support of long-term ROI.
  • Develops and implements trade spending & pricing element analysis and insights. Provide expertise and insights to key partners across the organization and all channels.
  • Liaison to cross functional, sales & marketing teams to drive execution.
  • Tracks sales volume and profit performance vs. forecast/reflow; identifies products that are drivers/limiters of consumer satisfaction and long-term business performance; raises issues & opportunities; trouble-shoots product problems to ensure sustainable, long-term viability of portfolio.
  • Lead sales communication initiatives, including National Sales Meeting, selling tools and other communications, as needed.
  • Directs, trains, and develops subordinates, if applicable.
  • Responsible to conduct yourself and ensure your subordinates (if applicable) conduct themselves in a manner consistent with company mission, values, code of ethics, policies, and other standards of conduct.


  • Bachelor's Degree or equivalent
  • 9+ years related experience (preferably in CPG or retail trade industry with HQ sales planning or category management).
  • Experience in a customer facing role (ex. Account Management or Category Management) are a plus.
  • Experience working with syndicated data (IRI or Nielsen) preferred
  • Strong organizational, project management and time management skills
  • Strong analytical background with prior knowledge in trade optimization programs and trade expenditure policies
  • Excellent strategic agility and critical thinking skills
  • Must be self-motivated with the ability to work independently
  • Authentic leader, direct communicator, and ability to develop and motivate a team
  • Ability to build strong relationships across the division, with all levels
  • Must have great collaboration skills, with the ability to effectively lead and influence cross- functional teams
  • Ability to work on multiple projects simultaneously while maintaining the ability to re-direct efforts based upon shifting demands
  • Excellent business acumen and a passion to innovate

 #trademarketing #customermarketing #salesplanning #commericalstrategy #salesstrategy #marketstrategyandplanning

The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.


Job Type: Exempt Business Unit: Req #: 22002509

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Get to know our growing global brands

Brand Logos
  • Big Daddy's
  • Edwards
  • Mrs. Smith's
  • MINH
  • Red Baron
  • Freschetta
  • Pagoda
  • Tony's