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Brand Marketing Manager

Bloomington, Minnesota

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This position is responsible for delivering strategic insight, day to day planning, oversight, and management of performance for assigned product categories. This includes providing strategic direction and leading the management and implementation of approved category plans for assigned categories including, merchandising, positioning, margin management of existing items; development of product line extensions; oversight of product renovations; and representing marketing for approved cost-savings initiatives. The individual in this role will lead the development of the annual category strategies/product plans for assigned categories. They will also track performance of their assigned categories as well as categories they supervise, in order to raise issues or opportunities.

Job responsibilities

  • Creates, develops and delivers strategic innovation projects that produce a competitive advantage in the marketplace and deliver the new product revenue goals set by the organization

  • Responsible for overall planning and management of assigned product categories, totaling approximately $200m+ in annual gross sales. This includes the development of strategic and tactical solutions for business opportunities

  • Leads management and implementation of approved product plans for assigned categories, including existing items; development of product line extensions; oversight of product renovations; representing marketing for approved cost-savings initiatives. Critical areas of focus include consumer targeting, competitive differentiation, establishing product role in portfolio, defining category/product base price strategy, implementing product design experience (quality) assessments to ensure that the delivered total product offering meets desired experience.

  • Leads the development of the annual category/product plans by providing analysis and insights pertaining to consumer trends, competitive intelligence, syndicated information, and secondary research.

  • Leads cross-functional team in the planning and implementation of approved Stage Gate projects; cross-functional team members include Research & Analytics, Merchandising, R&D, Finance, Sourcing & demand planning.

  • Tracks sales volume and profit performance vs. forecast/reflow; identifies products that are drivers/limiters of consumer satisfaction and long-term business performance; raises issues & opportunities; trouble-shoots product problems to ensure sustainable, long-term viability of portfolio and in service of Net Promoter score. Supports inventory management efforts by working with Purchasing and Merchandising teams, among others, to limit risks and to capitalize on opportunities.

  • Works with cross-functional and marketing partners to ensure category products are appropriately represented in all internal & external communication efforts, such as sales/education(i.e. Consumer marketing materials, including traditional (e.g. Shopping Guide) and digital/online ( & Mobile) apertures and Sales materials.)

  • Manages consumer research work on identified innovation areas including; writing and testing concepts and developing of category and product positioning.

  • Provides monthly category/brand updates to marketing, leveraging syndicated data. Prepares assortment optimization analysis, merchandising effectiveness & efficiency measures, reports on key performance indicators (KPIs), sales forecasts, profitability of assigned categories, sales forecasts, demand planning.

  • Utilizes fact-based data measures to develop solutions focused on product management basics: market share, opportunity gaps, volumetric trends, promotion factors, pricing and distribution.

  • Responsible for building and promoting strong relationships within Supplier community; actively participates in annual supplier review process.


Years of Related Experience: 7-10 years of professional experience, 4-6 focused in Brand/product management

Education: Bachelor’s degree or equivalent; MBA preferred.

Knowledge/Skills/Abilities: Intermediate PC skills including Microsoft PowerPoint, Word, Excel, etc, solid communication and interpersonal skills; intermediate proficiency with numeric data analysis; thorough knowledge of company and group products, policies, processes, etc.; experienced in product innovation and consumer research, experienced in selling-in new products, brand leadership strategies and consumer insights at top national retailers; understanding of the marketing function, marketing tools and methods and new product process; understanding of P&L management to ensure delivery of business goals; ability to communicate orally and in writing as well as the ability to work across the organization to utilize and establish synergies. Have the highest integrity in keeping with company values.

Job Type: Exempt
Business Unit: Schwan's Home Service, Inc.
Req #: 19002899
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